Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture. Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background.
 Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,763 Reviews

Purple Prose - Lavender

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,763 reviews
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2,763 reviews
  • Melody K.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    12/11/25
    Gorgeous pop of color

    Love the shade! It's noticeable but not too bright for everyday wear.

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  • Victoria M.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    12/9/25
    Mascara

    Fantastic mascara! Love it so much!

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  • Roberta B.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    12/8/25
    Wine O Clock

    I really love how this mascara. It covers my lashes well and several of my friends noticed the color and wanted to know where they could get from.

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  • Barbara P. P.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    12/1/25
    Colorful

    Love the bright green color. Really shows up on my lashes. The only issue is so much status on the brush it cakes on my lakes. I just wipe it down s bit before applying. Other than that if your wanting color that pops on your lashes this is it.

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  • Brenda L. D. V.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    11/27/25
    💙💙

    Perfect!

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